How to describe niche fragrances? Long story short, niche perfumery is an alternative to mass perfume production. Niche is limited by the clientele and therefore with a limited sale range. If a company's raison d'être is to make fragrances then it is considered niche. What makes niche perfumes so special? Well, since their purpose is not to please everyone and to become best sellers, the perfumers have more freedom to create whatever they want, since the target audience are mostly people who are really into the art of perfumery and are not just seeking to "smell nice". Tom Ford perfumes are exclusive and luxurious not only by presentation, they are of very high quality and are very special scents.
